Content Marketing Workflow
I’ve designed this workflow for bloggers with a large collection of content that could be better utilized and re-shared in a more strategic way.
You might be interested in this workflow if…
You’re looking for ways to save time. It’s important for us to focus on the tasks that we’re really good at, like connecting with clients and creating fresh content.
You’re looking for ways to increase engagement. Showing up consistently with your followers is a must for keeping you top-of-mind in their heads. When you publish (or re-publish) relevant content on a consistent basis, your engagement would naturally trend up. This helps you with increasing pricing of sponsorships, paid advertising and your monthly income, because it has a direct impact on increasing your page views.
You’re tired of winging it and want a better plan. I help bloggers create a strategy and a plan for how to use content they’ve already created. I want to help you work smarter, not harder! Once we have a plan in place for your current content, it’ll be easier to see where you need to create new posts and give you clarity when you have the time to sit down and write a new post.
How it Works - 6 Steps
Step 1: Review Current Content
I’ll assess your current website and make notes about where improvements could be made. This could cover topics like email subscription boxes, SEO (Search Engine Optimization), Photography tips or any number of other suggestions.
Step 2: Free One-on-One Call
On this 30-minute call, I'll lay out exactly where I think your site could use some tweaks or improvements.
It’s an opportunity for us to get to know each other a little better, and understand where your pain points are, and where your strengths lie.
I want to help you use your strengths!
Step 3: Discuss Goals & Timelines
Want increased engagement? Posting consistently is key.
Need SEO updates? We can work on that.
Want to strategize about new content?
We’ll discuss all those things on our call!
Step 4: Content Planning
Once we decide to work together, I’ll create a plan for the next 8-12 weeks. I’ll look at holidays, upcoming events, and other relevant happenings in your industry.
Using that information, I’ll plan posts accordingly. This helps you know when to post (and take the time to create) new content.
Step 5: Schedule Social Media Content
I’ll schedule and implement the plan that we finalized in Step 4.
This will give us a framework to help you know how to plan your time for creating new content.
This will focus solely on social media posting.
Step 6: Schedule Email Marketing
Appearing regularly in your followers inboxes is another great way to increase engagement.
I’ll create and schedule weekly emails that offer a recap of the content we’ve just worked on reposting and rescheduling.