You don’t need more noise. You need a message that moves people.

I’m Shay Paulson, founder of Merit Media.

I’m a strategist, web designer, and storytelling partner for purpose-driven brands.

I’ve spent over 10 years building brands from the inside, including nonprofit fundraising campaigns, church rebrands & small business launches.

I know how to distill a message that gets remembered and moves people to act.

I don’t believe in doing work just to “check the box.” I believe in clear, human, conversion-ready content that reflects who you really are, and what makes your brand matter.

Let’s build something that works for you.

When I’m not helping purpose-driven brands, I love spending time with my husband, son and our chocolate lab in our small mountain town in Heber City, Utah. Transplanted from Dallas, Texas, we moved out here in 2021 for a more intentional and slower-paced life. (Guess what? It’s mostly working!)

I have a degree in Journalism & Public Relations from Baylor University and enjoy bringing people together over common interests, getting lost in historical fiction and going on adventures. Let’s connect on LinkedIn here.