Clear as a Bell

A newsletter for mission-driven leaders who want their story to work harder.

You started something because you believed in it.

Maybe it was a nonprofit. Maybe it was a business built around a cause. Either way, you went out on your own and now you are doing the work of ten people, including the communications work.

Clear as a Bell is written for you.

Every issue is built around one real story, one practical idea, and one thing you can actually use this week. No fluff. No generic marketing advice. Just honest, specific thinking from someone who has been inside the work.

I write about nonprofit storytelling, fundraising campaigns, messaging strategy, and what it actually looks like to communicate clearly when you are running lean and doing it mostly yourself.

It comes out every other week. It is free. And it is written for the person who decided to bet on themselves.

If that sounds like you, you are in the right place.

I’m Shay Paulson. I run Merit Media, a fractional communications consultancy. I’ve spent twelve years building communications systems for nonprofits and mission-driven organizations from the inside. This newsletter is where I share what I’ve learned.